UK-based online fashion retailer Boohoo has launched its debut cosmetics collection that includes a mix of all beauty essentials needed by the fashionistas.
The new cosmetics line includes lipsticks, primers, eye shadows, makeup brushes and smoky-eye-worthy eyeliners and mascaras – all ranging between $4 and $36. Most of the beauty products are below $10 prompting the Boohoo fans to ready their wallets to bag the new collection.
Boohoo’s treading into the cosmetics territory will boost its already celebrated clothes line. With frequent bonuses like free-shipping and its mega flash sales, the new line is already expected to be a hit with all the girls.
Most of the beauty brands generally stick to producing clothes and accessories and carry beauty products by other companies on their shelves to compliment their products. Boohoos decision to launch the cosmetics line is sure to craft make-up into an affordable affair with its low prices that are too good to pass up.
Some of the products under the new line include a vinyl lip gloss and liner kit priced at $5; an eye shadow palette with 8 shades available at just $10 and matte lipsticks priced as low as $4.