Dabur India has announced that it is expanding its portfolio in skin care with the launch of new gel based facial bleach in the country.
Dabur Research and Development Centre says that an extensive research work has gone into formulation of the new product named, Oxy Life Gel Bleach with Aloe Vera.
Sanjay Singal, the marketing head of skincare for Dabur India, has mentioned in a statement that with the launch of this new product, the Oxy Life Bleach, the company aims to further strengthen its leadership position in skin bleach market of approximately INR 300 crore.
Singal does not forget to mention that the company has likewise set new benchmarks in order to grow in the category.
The company has already made the announcement that the Oxy Life bleach shall be available both for retail purposes in the market and also for use in the parlors. The gel based bleach shall come in different quantities, 8 gram, 24 gram, and 330 gram, at INR 35, INR 80, and INR 330 respectively.
Dabur’s shares were trading at INR 150.80 in the late afternoon trade on the BSE, down 3.37% from the previous close.